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Value Co-Creation Model - Coggle Diagram
Value Co-Creation Model
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Marketing is concerned with advising suppliers how to manipulate demand in order to dispose of the supply which they have created.
Competitive Advantage as seen focused on embedding value in products by superior manipulation of 4 Ps
Service Dominant Logic
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Market With --> involve consumers more and more, collaborate with consumers more to define what is sustainable tot hem.
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What is service?
the service-centred dominant logic represents a reoriented philosophy that is applicable to all marketing offerings, including those that involve tangible output (goods) in the process of service provision."
Suppliers still take into account the needs and wants of customers in determining what goods and services to create BUT their interpretation could be much improved through closer collaboration with their intended customers.
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