Please enable JavaScript.
Coggle requires JavaScript to display documents.
TOPIC C : Consumer Insights - Coggle Diagram
TOPIC C : Consumer Insights
Marketing Information System (MIS)
2. Competitive marketing inteligence
3. Marketing research
qualitative
quantitave
1. Internal database
Marketing Research Process
2. Develop research plan
secondary data
primary data
contact methods
telephone
postal
in-person
online
sampling
unit (who)
size
procedure
probability
stratified random
cluster random
simple random
non-probability
convenience
quota
methods
observational
experimental
survey
3. Implement plan; collection and analysis of data
1. Define problem and set objectives
causal objectives
descriptive objectives
exploratory objectives
4.Interpret and report the findings