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TOPIC B : Analysing the marketing environment - Coggle Diagram
TOPIC B : Analysing the marketing environment
Microenvironment
Intermediaries
Customers
international
government
reseller
business
consumer
Suppliers
Competitors
indirect
direct
market structure
oligopoly
monopolistic competition
monoply
perfect competition
Company
Publics
media
citizen action
general
financial
local
government
internal
Macroenvironment
Natural
Technological
Economic
changing world order
subsistence
developing
industrial
changes in consumer spending
income distribution
inflation
Political and Social
Demographic
generations
changing family structures
population
Cultural
secondary cultural values
people’s views of others
people’s views of organisations
core cultural values
people’s views of society
people’s views of the universe
people’s views of nature
SWOT Analysis
weaknesses
opportunities
strengths
threats