Please enable JavaScript.
Coggle requires JavaScript to display documents.
Topic I: Communications strategy - Coggle Diagram
Topic I: Communications strategy
promotion mix
personal selling
PR
sales promo
direct/digital
advertising
AIDA
interest
desire
awareness
action
comm process
encoding
message
sender
media
decoding
receiver
response
feedback
noise
advertising
objectives
persuasive
reminder
informative
media types
newspaper
direct mail
online, mobile, social
magazines
television
radio
outdoor
effectiveness
return
communication
sales and profit
PR
functions
lobbying
investor relations
public affairs
product publicity
development
press relations
tools
written
audiovisual
events
corporate ID
news
public service
personal selling
sales force roles
linking
coordinating
process
approach
presentation
pre-approach
handling objections
prospecting
closing
follow-up
sales promotion
tools
trade
price-offs
allowances
free goods
business
conventions
sales contests
trade shows
consumer
sweepstakes
coupons
samples
objectives
business
leads
purchases
motivate
sales-force
trade
new items
more inventory
consumer
urge buying
engagement
direct-marketing
benefits
buyers
easy
private
convenient
sellers
efficient
speedy
low-cost
types
direct-mail
catalogue
telephone
DRTV
kiosk
digital marketing
domains
B2B
C2C
B2C
C2B
tools
ads
e-mail
websites
social networks