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PERANCANGAN KAMPANYE SOSIAL DAMPAK DARI KUALITAS TIDUR - Coggle Diagram
PERANCANGAN KAMPANYE SOSIAL DAMPAK DARI KUALITAS TIDUR
Who to Say
Target Kampanye
Demography
Age : 18 - 27
Gender : Male & Female
Students and/or workers
(Focuses more toward Students)
Socio-Economic Status
Middle 2/C2
Upper 2/B
Geography
Urbanize area
Fast-paced cultures
Psychography
High activities / tight schedule
Little to no knowledge about sleep quality nor sleep deprivation risk (including cause & effect)
Addicted to social media
Often stays awake at night
Poor time management
Tendency towards Perfectionism
Procrastination
How to Say
Content & Media
Visual Media
Video
Animation Video
Elements
Shapes/Geometry
Shapes
Edges
2 more items...
Stroke
2 more items...
Basic Shapes
3 more items...
Dimensions
3D
2D
Characters
Types
Anthropomorphic
Zoomorphic
Terramorphic
Visual Style
3 more items...
Graphic Content
Educational Content (Instagram Feed)
Distributed via
Word of mouth
Social Media
TikTok
Reels/Clip motion
Youtube
3-minute short 3D animation video
Instagram
Educational Content (Feeds)
Paid Promotion
Miscellaneous
Branding
Brand Personality
Type
Competence
Sincerity
Helpful
Excitement
Trait
Exclusive
Segmented/Targeted
Inclusive
Diverse
Self-Improvement
Health
Physique
Well-rested
Better performance
Better physical appearance
Increase Energy/Stamina
Mental
Enhanced Mood and Emotional Well-being
Improved Memory and Cognitive Function
Reduce stress
Productivity
Better Productivity
Improve critical-thinking
Better in decision making
Better concentration & creativity
Visual Branding
Visual element
(Sleep Oriented)
Sleep Cycle
Day & Night
Sun
Light
Good Deeds
Moon
Dark
Misdeeds
Contrast
Complementary Color Harmony
Yellow
Dark Blue
Deep Purple
Shapes
Edges
Round Edges
Pointy Edges
Stroke
Thin
Bold
Basic Shapes
Flat Shapes
Rectangular
Triangle
Circle
Volume Shapes
Cube
Pyramid
Cylinder
Sphere
Simplicity
Color
Primary
Secondary
What to say
Sleep Issues
The Effect of Sleep Deprivation
Health problems
Loss of productivity
Irritable mood
Memory Issues
Slow thinking
High Blood pressure
Hard to concentrate
Lack of energy
The Cause of Sleep Deprivation
Shift work (especially shifts that happen partly or fully during nighttime hours).
Alcohol use (especially misuse).
Using stimulants like caffeine later in the day.
Bad sleep-related habits (known as sleep hygiene).
High stress levels.
How to treat Sleep Deprivation
Have a routine
Make the time for sleep
Limit the time you spend around bright lights or using electronics
Avoid drinking alcohol or eating a meal too close to bedtime
Physical activity can help
Don’t rely on sleeping medications
Try to improve sleep quality instead of quantity