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The Organization of International Business, Chapter 18: Global Marketing…
The Organization of
International Business
Organizational Architecture
Control Systems
Processes
Organizational Structure
Organizational Culture
People
Organizational Structure
Horizontal Differentiation
Domestic Firms
The International Division
Worldwide Area Structure
Integrating Mechanisms
Worldwide Product Divisional Structure
Global Matrix Structure
Vertical
Differentiation
Decentralization
Centralization
Integrating Mechanisms
Informal Integrating Mechanisms
Formal Integrating Mechanisms
Chapter 18: Global Marketing and R&D
Market Segmentation
Distribution Strategy
Product Attributes
Globalization of Markets and Brands
Communication Strategy
Pricing Strategy
Configuring the Marketing Mix
.