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Attribution models for digital marketing, Data storytelling basics, Story…
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Determining which content and channels are responsible for generating the leads, conversions or sign-ups
Measures customer engagement with marketing content across channels to understand what's motivating the to take action
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Creating context is essential for storytelling with data, as it provides a starting point for the story.
A complication is an explanation of how the situation has changed based on data, such as if the company's goals are to maximize profit and grow customer base, but the data shows they are not meeting the first goal.
The resolution of a data story is the necessary action taken to solve a problem or leverage an opportunity.
Complication can lead to increased ROAS and conversion rates, but this may not always be the case.
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