Maintain positive eye contact. You may be an introvert, you may be shy, or your cultural background may have taught you that extended eye contact with a superior is not appropriate, but businesspeople from the U.S., Europe, Australia, and many other parts of the world will expect you to maintain eye contact 50 to 60% of the time. Here’s a simple technique to improve eye contact: Whenever you greet a business colleague, look into his or her eyes long enough to notice what color they are.