Please enable JavaScript.
Coggle requires JavaScript to display documents.
Rhetorical Approaches - Coggle Diagram
Rhetorical Approaches
Pathos
Emotions and feelings
Greek for suffering or experience
Focuses on values of audience
A bad example: "a bag of chips brings the family together"
Kairos
Timing, Timliness
Greek for "right time" or "opportunity
Needs appropriate tone for the intended audience
Ex. people giving to charities right after 9/11
Ethos
Ethics and Credibility
Greek for "character"
Two forms: appeal to character or appeal to credibility
Ex. an expert of a specific thing convincing an audience to buy something
Logos
Logic and Reason
Greek for word
Uses data to support claim
Ex. When a speaker cites scientific evidence/data