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Chapter 19 - Coggle Diagram
Chapter 19
deciding on the global marketing program
standardized global marketing
adapted global marketing
distribution channels
whole-channel view
product
straight product extension
product adaptation
product invention
price
promotion
communicaiton adaptation
elements of the global marketing environment
economic environment
polittical-legal environment
international trade systems
word trade organizaiton
regional free trade zones
cultural environment
deciding how to enter the market
joint venturing
licensing
contract manufacturing
management contracting
joint ownership
direct investment
exporting
indirect
direct