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Week 6 - Place, Chapter 12 - Coggle Diagram
Week 6 - Place
Chapter 12
channel behavior and organization
horizontal marketing systems
multichannel distribution system
vertical marketing systems (VMS)
convetnional distribution channels
corporate VMS
contractual VMS
administered VMS
changing channel organization
disintermediation
channel behavior
channel conflict
horizontal conflict
vertical conflict
channel desing decisions
setting channel objectives
identifying major channel alternatives
types of intermediaries
number of intermediaries
intensive distribution
exclusive distribtuion
selective distribution
analyzing customer needs
evaluating major alternatives
economic criteria
control issues
adaptability criteria
channel management decisions
managing and motivating channel memebers
evalueating channel memebers
selecting channel memebers
public policy and distibution decisions
exclusive distribution
exlusive dealing
supply chains and the value delivery network
marketing channel (distribution channel)
how channel members add value
to fulfill the completed transactions
physical distribution
financing
risk taking
to complete transactions
information
promotion
contact
matching
negotiation
number of channels
dicrect marekting channel
indirect marketing channel
channel level
marketing logistics and supply chain management
major logistics functions
inventory management
transportation
warehousing
logistics informtaion management
integrated logistics management
cross-functional teamwork inside the company
building logistics partnerships
third-party logistics