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Week 5 - Price, Chapter 11, Chapter 10 - Coggle Diagram
Week 5 - Price
Chapter 11
price adjustment strategies
promotional pricing
geographical pricing
FOB-orgin pricing
uniform-delivered pricing
zone pricing
basing-point pricing
freight-absorption pricing
psychological pricing
reference prices
dynamic and online pricing
personalized pricing
segmented pricing
product from pricing
location-based pricing
customer-segment pricing
time-based pricing
international pricing
discount and allowance pricing
product mix pricing strategies
captive-product pricing
by-product pricing
optional-product pricing
product bundle pricing
product line pricing
new product pricing strategies
market skimming pricing
market penetration pricing
price changes
public policy and pricing
Chapter 10
major pricing strategies
cost-based pricing
types of costs
variable costs
total costs
fixed costs
experince curve (learning curve)
cost-plus pricing (markup pricing)
break-even pricing
competition-based pricing
consumer value-based pricing
good-value pricing
value-added pricing
internal factos affecting pricing
company's marketing strategy
company's objectives
company's marketing mix
external factors affecting pricing
environmental factors
market and demand
pricing in different types of markets
monopolistic competition
oligopolistic competition
pure competition
pure monopoly
analyzing price-demand relationship
demand curve
price elasticity of demand
economy