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Leadership - Coggle Diagram
Leadership
Internal communication
Leadership as: person, result, position, purpose & process
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Managing crisis
Employee brand saboteurs: anti-company behaviour, underperformance, service recovery failure
10 best practices (Griffin, 2008):
- Prepare leaders
- Simplify crisis manual
- Understand powers/ limitations
- Focus on competence
- Watch team dynamic
- Communicate early and often
- Don't forget your own people
- Own the crisis
- Practice
- Show, don't tell
Management
Relationship marketing
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Lifecycle (Dwyer et al., 1987)
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Stakeholders: partners, advocate, supporter, client, purchase and prospect
Risk: Reduce likelihood, Reduce impact, Recovery
Measuring B2B relationships: (Zhang et al., 2016)
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Controlling quality
7 key tools (Moore, 2017)
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Corporate activism
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Improve performance
Healthier office set ups:
- Hot desking
- Genius branching
- Super desk
Healthier work conditions:
- More daylight/ cleaner
- Renewable energy
- Employee benefits
- Anonymous feedback
- Flexible working
- Work-to-life balance