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Digital Brochure Promoting Prem, To middle school students - Coggle…
Digital Brochure Promoting Prem,
To middle school students
MEDIA
Competitive schools
Review websites
Other school websites
Other school websites ( look and feel like)
Tutorials for editing software
Learn from film teachers (A.Liz, A.David)
Camera
Shots
Technical spaces
INTERVIEW
Tam Fawcett head of marketing
Types of new famillies
Why people leave
Targeting
Teachers: From other schools
Why did they come to Prem?
Do they like Prem?
How is it like teaching at Prem?
How are the students like?
Compare old school to Prem.
Former prem students
Why did they come to Prem?
Why did they leave Prem?
SURVEY
Who Is this survey for?
Parents?
Students?
What do they like about Prem?
What do they not like about Prem?
Teachers?
What will it be about?
Environment?
Learning?
Connections? Friends/Teachers
Should we ask former students too?
OBSERVATION
How do Prem kids behave?
Do they behave differently if they have been at Prem longer?
Observe how students act during class and after school
Do they act differently?
How do new students feel when coming to Prem?
Are they welcomed?
Do they feel out of place?
Do teachers welcome the students?
RESEARCH QUESTIONS
Interests of target market/students?
Who are our competition?
What are other school doing to convince people to go there?
pros and cons of video as a media
Camera Teqniques
Who do we interview?
Tam Fawcett
What could we ask her?
Editing software
Story boarding
Different camera angles and movements
Internet
What is unique about Prem?