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Research plan Digital Brochure Promoting Prem - Coggle Diagram
Research plan Digital Brochure Promoting Prem
MEDIA
Tutorials for editing software
Competitive schools
Review websites
Other school websites
School advertisements
SURVEY
Hobbies/interests: collect data about what people our age like
Existing Prem students: Pros and Cons about Prem
OBSERVATION
Walk into different classrooms in the middle school
Look around at break time
What makes students happy?
Watch the process that the Prem marketing team goes through when they edit
INTERVIEW
Tam Fawcett head of marketing
Types of new families
Targeting
Why people leave
Teachers
Why they came to Prem
Friends from other schools current, future, and former Prem students
Research questions
pros and cons of video as a media
Who to interview
Editing software
Who are our competition
The interests of the target audience
Story boarding
Different camera techniques
How to reach our audience