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Can persuasion effectively impact our attitudes towards social behaviours?…
Can persuasion effectively impact our attitudes towards social behaviours?
Variables
Independent
Problems - Types of persuasion used are kind of intertwined, similar elements for the types of persuasion may make the differences between the types difficult to tell
type of persuasion
Elaboration Liklihood Model
Central (facts and logic based)
peripheral (appeals to emotions)
Yale Communication Model
Source (deliverer of the message)
Message (content of the message)
Audience (intended demographic)
Experience
Direct experiences
Indirect experiences (experienced by friend/family)
Dependent - effect on social behaviours
Changes to opinions around behaviours
Changes to whether a person displays certain behaviours
Extraneous variables
Participant variables -
Bias
Family history
peer pressure
strength of pre-existing attitudes - a stronger attitude is harder to change.
Persuasion
Yale communication model
Source - The person delivering the message
message - Emotional response, music, subliminal messaging
Audience - Younger people more susceptible to attitude changes through emotion, older people more through facts
Experience
Direct - Direct experiences which create stronger attitudes that are harder to change
indirect - Attitudes formed based on someone else’s experiences, less solid and more easy to change.
Elaboration Likelihood model
Central route - Uses facts and logic to convince more sceptical people (older)
peripheral route - Appeals to emotions, positive emotions, positive characteristics like beauty, used on younger people and insecure people
Social Behaviours
Alcohol
Vaping
Smoking
Driving under influence
Drugs
Exercise
Research design type
Experiment - Experimental provides more control over the variables for the researchers, an experimental design also can demonstrate a cause and effect relationship
Observational - Observational design allows for observations of participants in a natural setting, largely free of researcher interference.
Qualitative - Qualitative considers personal accounts and experiences, however results are more subjective, not the best for this scenario when more definitive results are wanted.
Data Types
Quantitative - Numerical data, very objective with little room for interpretation by researchers
Qualitative - Data in written, spoken or drawn form, allows for more detail than quantitative data but is more up to the interpretation of the researchers.
Objective - can be verified by other researchers, increasing the reliability and validity of the data. Often given in a number, or quantitative form.
Subjective - Usually written or verbal, qualitative, responses. Allow for more insight into participant emotion
Sample
Size
smaller size would mean lower chance of vary participant variables that could affect the outcome
Larger sample would allow for the results to applied to a wider population
Demographic
younger demographic would make the total population much smaller but may have more specific research intentions
An older demographic would have a larger general population, however it would also be less specific as "older" is very wide.