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Topic F: Product - Coggle Diagram
Topic F: Product
New product development
Product development
Functional testing
Market testing
Business analysis
Test marketing
Marketing strategy development
Commercialization
Concept development and testing
Idea screening
Idea generation
Internal
External
Product lifecycle
Growth
Maturity
Introduction
Decline
NPD
Brand
Strength
Relevance
Knowledge
Differentiation
Esteem
Decisions
Name
Sponsorship
Private brands
License brands
Manufacturer's brands
Co-brand
Positioning
Development
Line extensions
Brand extension
Multi-branding
New brand name
Equity
Goods
Products
Classification
Industrial
Materials & parts
Capital items
Supplies & services
Consumer
Shopping
Phones
Specialty
BMW
Convenience
Cereal
Unsought
keychain
Levels
Actual
Augmented
Core
Product line
Depth
Width
Length
Decisions
Packaging
Convenience
Transport costs
Protection
Immediate association
Distinction
Characteristic
Labeling
Promotional
Informational
Identification
Grading
Branding
Product support services
Product attributes
Features
Style
Quality
Design
Services
Characteristics of Services
Non-ownership
Perishability
Intangibility
Variability
Inseparability