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Importance-performance matrix - Coggle Diagram
Importance-performance matrix
Develop improvement plans
Direct activity to problem areas
Judge importance of measures to customers
Nice to have
Assess with market research
1-9 scale
1 = crucial advantage
9 = never considered
Low importance
Order winners
Match performance against characteristics
Improve
Worse than
less important to order winning
Appropriate
Same as
less important to order winning
Urgent action
Worse than
Qualifying and order winning
Excess
Better than
Less important
Judge performance against competitors
1 = consistently better than nearest
9 = consistently worse than most
