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Chapter B - Analysing the Market Environment - Coggle Diagram
Chapter B - Analysing the Market Environment
Micro environment - Internal
(6)
Marketing Intermediars
Re-sellers
Physical Distribution Firms
Marketing Agencies
Financial Intermendiars
Competitors and Market Structure
Inc Demand = Inc comptetiors
Market Sturctures (4)
Monopoly
Ologapoly
Monopolistic
Perfect Competition
Suppliers
Publics
(7)
Financial
Media
Government
Citizen-Action
Local
General
Internet
Company
Customers
Types of customer markets (5)
Reseller
Government
Business
International
Customer
Macro environment - External
(7)
Natural
Technological
Economic
Political and Legal
Demographic
Social
leave out if asked for 6
Cultural