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TOPIC H: Distribution Strategy - Coggle Diagram
TOPIC H: Distribution Strategy
The Nature and Importance
Add Value
matching
negotiation
physical distribution
contacts
financing
promotion
risk taking
information
Number of Channel Levels
consumer
direct
indirect
business
direct
indirect
Marketing Decisions
price
promotion
product
Channel Behaviour and Organisation
Behaviour
conflict
cooperation
Vertical Marketing Systems
conventional distributional channel (opposite)
vertical marketing system
corporate
administered
contractual
franchise (most popular)
manufacturer-sponsored wholesalers
service-firm sponsored
manufacturer-sponsored retailer
Horizontal Marketing System
Multi-Channel Distribution System
Number of Marketing Intermediaries
exsclusive distribution
selective distribution
intensive distributione
Retailing
Types
convenience store
discount store
supermarket
department store
off-price retailer
factory outlets
warehouse clubs
independent
speciality store
superstore
characteristics
product lines
prices
amount of service
limited service
full service
self-service
organised
voluntary chain
retailer cooperative
corporate chain
franchise organisation
Trends and Developments
new retail forms
rise of mega retailers
tighter consumer spending
non-store
green retailing
retail technology
global expansion
Wholesaling
Add Value
warehousing
transportation
bulk breaking
risk
assortments
market information
selling and promoting
manage
Types
Brokers and Agents (4)
selling
purchasing
manufacturers'
commission merchants
Offices and Branches (2)
sales
purchasing
Merchant
(8)
full-service
wholesale merchant
industrial distributors
limited service
truck
drop shippers
rack jobbers
producers' cooperatives
cash-and-carry
mail-order
Logistics
Outbound
supply chain management
Reverse
Inbound
Major Functions
tock management
transportation
warehousing and material handlings
logistics management information