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Creating shared value - Coggle Diagram
Creating shared value
Three key ways
Reconceive
Products
Is it good for the customer?
Identify
Benefits
Potential harms
Needs
Markets
Overserved
Underserved
Redefine
Productivity
Maximise efficiency
Energy use
Water use
Enable
Local cluster development
Share knowledge
Reduce transport
Investment in training
Greater collaboration
Generate
Innovation
Growth
Benefit relative to cost
Connect
Societal
Needs
Housing
Health
Education and training
Improved nutrition
Financial security
Reduced environmental damage
Economic
Progress
Porter and Kramer (2011)