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Acquired User - Coggle Diagram

- - - - Search Drop off
        
        Null Search
        
        •Reastaurent unservisable
      - Home page Drop off
        
        Users spend some time exploring a suitable restaurant, unable to find and drop off
      - Cart Page drop off
        
        Offer page visit
        
        Discount driven customer
        
        No offer page visit
        
        Higher tax, Delivery fee or surge charges
        
        Comparing total from competitors
      - Payment page drop off
        
        Required payment method not available
        
        Payment failure
      - Menu page drop off
        
        Single menu visit
        
        Required item was not available
        
        Menu becomes unserviceable
        
        Higher PSLA
        
        Multiple menu visit
        
        The required item was not available
        
        Unable to understand what to eat
      - Cancelled order
        
        The order got cancelled and never came back
    - - No intent - user drop off without exploring
      - Swiggy is not in an orderable state
  - - - Active on other service lines
      - Comparing prices
      - Looking for offer
    - - Was there some bad experience in the last session (use one session approach)
      - The use case for Food delivery is not present now
- - - - Food-related issue
      - Order not same as ordered
    - - Food reached but with inconvenience
        
        Late Delivery
        
        Delivery partner rude
        
        More calls from DE
      - Food not reached
    - - Incovinance in issue resolution