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Birmingham - Coggle Diagram
Birmingham
The elements involved
retail
the flagship Selfridge store opened in 2003 has become an icon of the rebranding of central Birmingham
sport
Commonwealth games
food
heritage
architecture
culture
The strategies involved
market led
flagship development
large scale property projects with distinctive architecture
legacy
Birmingham hosted the 2022 Commonwealth Games
top-down
events
Why Birmingham needed to rebrand
The role and influence of the different players involved
How rebranding has altered people's perception of Birmingham
Assess how successful rebranding of Birmingham has been