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Topic B: The Marketing Environment - Coggle Diagram
Topic B: The Marketing Environment
MICRO
Competition
Monopolistic competition
Perfect competition
Oligopoly
Monopoly
Intermediaries
Suppliers
Customers
Publics
Government
General
Financial
Banks
Stakeholders
Local
Local council
Resident associations
Media
TV
Radios
Organisation
MACRO
Technological
Natural
Demographic
Cultural
Core
Church
School
Family
Secondary
Economic
Recession
Deflation
Inflation
Political and legal
Copywrite
Trademark
Patent
SWOT
Weaknesses
Opportunities
Strengths
Threats