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Topic C: Customer insights - Coggle Diagram
Topic C: Customer insights
Marketing research process
Plan
Sampling
Probability/random
cluster
stratified
Systematic
Simple random
Non-probability/non-random
Judgmental
Quota
Convenience
Implementing
Define
Descriptive
Causal
Exploratory
Report
Infograph
Competitive marketing intelligence
Marketing research
Secondary (desk)
Qualitative
Primary (field)
Observation
Devices
Human observer
Experimentation
Survey
Mail/Postal
In person
Telephone
Online
Interviews
Depth interviews
Focus groups
Quantitative
MIS