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Topic E: Market Segmentation & Targeting - Coggle Diagram
Topic E: Market Segmentation & Targeting
Segmentation
International
Consumer
Psychographic
Lifestyle
Personality
Behavioural
Benefits Sought
User Status
Occasions
Usage Rate
Loyalty Status
Geographic
Demographic
Gender, Generation
Income, Occupation, Education
Age, Life Cycle
Religion, Ethnicity
Requirements
S
ubstantial
D
ifferentiable
A
ctionable
A
ccessible
M
easurabile
Business
Demographic
Industry type
Size
Behavioural
User Status
Usage rate
Benefits Sought
Loyalty Status
Geographic