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Consumer Behavior Chapters 3-5 - Coggle Diagram
Consumer Behavior Chapters 3-5
Learning
Types of learning
cognitive
behavioral
experiential
Classical conditioning
stimulus elicits response
Operant conditioning
behavior is reinforced or punished
Observational learning
learn by observing others
Perception
Perception process
attention
exposure
interpretation
retention
Sensory marketing
use of sensory stimuli to influence perception
Memory
Types of memory
sensory
short-term
long-term
Memory retrieval
affected by primacy/recency effects
context
state-dependent memory
Brand associations/marketing efforts influence memory