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RESEARCH METHODS - Coggle Diagram
RESEARCH METHODS
Secondary Sources
Advantages
No Hawthorne Effect
Representative
Saves time
Free
Easily accessible
Disadvantages
Not made for your research
No informed consent
Different interpretations
Potential bias
No reliability
Experiments
Advantages
Comparable
High in reliability
Indicate cause & effect
Variety
Limited ethical issues
Disadvantages
Can't control environment - field
Costly
Time consuming
Harm caused
Interpretivists - no validity
Representativeness - generalisability
Artificial
Interviews
Advantages
High reliability
Research sensitive topics
Explore in more depth
Interpretivists - validity
Flexible
Disadvantages
Hawthorne Effect - answer could be influenced
Recording answers could be difficult
Researcher bias
Time & cost
Interpretation of responses
Questionnaires
Advantages
No training needed
Cheap
Quantitative & Qualitative data
Positivists - reliability
Quick
Lots of data
Representative
Disadvantages
Lack validity - could lie
Can't explain meanings
Doesn't consider personal experience
Low response rate
Observations
Advantages
Deeper insights
Can gain information on hard to access groups
Non-participant - stay out of group - stay objective
Disadvantages
Hawthorne Effect - if they know they are being watched
Ethical issues - Deception, Consent, Protection
Dangerous
Non-participant - no bond formed - lack of trust
Time consuming / costly