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Can Persuasion Effectively Impact our Social Behaviours? - Coggle Diagram
Can Persuasion Effectively Impact our Social Behaviours?
Persuasion
Attitudes - defined as learned tendencies to evaluate things in a certain way
Components of Attitudes
ABC Model
Behavioural Component (actions)
actions or behaviours in response to the stimulus
Negative
Physical altercations/conflict and/or bullying
Neutral
no action or behaviour expressed
Positive
Expressive positive emotions such as: happiness = smiling
Cognitive Component (beliefs)
person thoughts or beliefs towards the topic/stimulus, typically learned and shaped by experiences
Affective Component (feelings)
the emotional reactions or feelings one has towards something - animate or inanimate
Negative
such as disliking raw fish
Neutral
such as neither disliking nor liking raw fish
Positive
such as liking raw fish
Factors affecting attitude formation and/or attitude change
Elaboration Likelihood Model
Central Route
Peripheral Route
Experience
Direct Experience
Indirect Experience
Yale Attitude Change Approach
Message
Audience
Source
Social Behaviours
Negative
Positive
Effectively
Impact
Effectively Impact
Variables