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MN-1525: Enterprise and creativity - Entrepreneurship in practice. …

- - - - These traits are considered to be part of an entrepreneurial mindset:
      - Open-mindedness.
      - Self-directed.
      - Resilient.
      - Innovative.
      - Creative.
      - Curious.
    - - Development
        
        The way I developed my mindset was through:
        
        Co-creating an app for a weight loss diet journal.
        
        Helped plan and lead a fundraising event.
        
        I was a Sports Ambassador
- - - - The App will also allow students of Swansea University to contact emergency services directly through an in app feature.
  - - - Easy to use
      - Increases student safety
      - Cheap
      - Reliable
    - - Requires a wifi connection to work
      - Needs user input.
      - Expensive to develop
    - - Used by other universities for their students.
      - Expanded to be used by the general public
      - Partner with emergency services to create a more effective frontline force by identifying safe and problem areas within Swansea and peak times.
    - - Not 100% accurate with location
      - The cost of developing an app with this level of data processing requires an expensive development process.
      - Emergency services could be misused.
  - - - The app must adhere to all data laws the UK government has in place.
        
        • Data protection act 2018.
        
        • Change in government policy can affect the app severely.
    - - The app must adhere to all data laws the UK government has in place.
      - • Data protection act 2018.
      - • Change in government policy can affect the app severely.
    - - Needs to meet the requirements of a student lifestyle and so must be inexpensive and easy to use.
      - • Target market is accustomed to the digital age, so the solution should be easy to use for them.
      - • May have a bad affect on those who suffer from mental illnesses such as obsessive behaviour and maybe FOMO.
    - - Changes in software mean the app will need to be constantly updated to be effective.
      - • Speed of data processing is key to the app’s effectiveness and reliability.
      - • Storage of data is also key as it will need to store a huge amount of data to be successful.
    - - Data protection act 2018 and the computer misuse act 1990. Dictate how the app can use consumer information and has to ensure that personal data is not misused by third parties.
  - - - Software platform
      - App developer
      - Internet access
    - - Deliver an app that improves student safety
    - - Channels: Mobile Application
    - - The University
      - Internet service provider.
      - Emergency services.
    - - Locate other users.
      - Broadcast location to other users
      - Contact ES directly
    - - Self service
      - Customer segment
        
        Swansea University students.
        
        Emergency services
- - - - In an attempt to combat the expensive cost of transport in university cities i have come up with the idea to create a shuttle service based in the University which will provide students with cheap and affordable transport.
      - Students would pay a yearly subscription to this service which will allow them access to the cheap shuttle bus/taxi service that would travel between both campuses and town.
      - Provide a constant low cost bus/taxi service to subscribed students.
    - - Strengths
        
        Cheap transport for students.
        
        Safer transport.
        
        accessible
        
        Reliable.
      - Weaknesses
        
        Hard to implement
        
        Expensive to start and run- fuel prices, cost of resources.
        
        Requires licensed and qualified individuals
        
        May not be profitable.
      - Opportunities
        
        Could be expanded to the general public to use.
        
        Could expand it to cover long distance journeys
        
        Provide students with a transport card to recognise them for service use.
        
        Could expand the service to other university cities.
      - Threats
        
        Cost maybe too high for the service to be profitable.
        
        Driver shortages can impact the service.
        
        Price of fuel could become too expensive.
        
        Any lack of proper paperwork could lead to the closure of the service.
    - - Political
        
        Brexit has caused a shortage of drivers in the past
        
        Government economic policies have impacted on the price of fuel
      - Economic
        
        Fuel prices have increased and are fluctuating.
        
        High interest rates for loans can impact costs and profitability
        
        Student income: prices need to be low to mirror their disposable income.
        
        Inflation rates can incur a higher cost of resources
      - Social
        
        Fits student's lifestyle well - service caters to the uni lifestyle.
        
        Must be an inexpensive service.
        
        Must also account for the lifestyle of the drivers - rotation of shifts needed.
      - Technology
        
        Internet speed is key for the service to run - website booking.
        
        GPS services are key to the success of the business.
        
        Data protection laws must be followed when handling personal data of consumers.
      - Legal.
        
        DVLA/DVSA has a huge impact on the success of the service.
        
        employment laws will dictate driver hours and so a number of employees will be needed.
        
        Health and safety laws are important especially when dealing with intoxicated individuals.
      - Environmental
        
        Poor for the climate - use of fossil fuels. Impact can be reduced by the use of Hybrids or electric vehicles.
        
        sustainable service if electric vehicles are used.
        
        Can aim to be net carbon neutral by reducing CO2 emissions.