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Bandura (1963 & 1965) - Coggle Diagram
Bandura (1963 & 1965)
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Independent groups design. 48 boys & 48 girls aged 39-52 months selected from Stanford University Nursery
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Live aggression: Watched an adult aggress towards a bobo doll
Filmed realistic aggression: watched same behavior on a screen
Cartoon aggression: Black cartoon cat on tv perform same behavior
Control group: No aggression
The rest was the same as his previous study (Children taken into a playroom after getting frustrated and were observed)
All 3 groups displayed increased aggression (exposure to live or filmed aggression increased the likelihood of aggressive responses in children)
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To consider whether reinforcement or punishment of an aggressive model would influence the aggression in the children
Procedure was same as before but with 33 boys and 33 girls aged 42-71 months from same nursery as before.
Independent variable: observed consequence
Dependent variable: aggression in children
Randomly allocated to 1 of 3 conditions: Model rewarded, model punished and no consequences
Children were deliberately frustrated again and taken into a playroom. This time, all 3 groups were later offered attractive rewards to aggress towards the doll
Children in the model punished conditions were significantly less aggressive than the other two groups, however introducing the promise of a reward wiped out the difference and increased scores significantly in all conditions
This study is not GENERALISABLE as the results found from children aged under 71 months cannot be applied to the target population of anyone older than that.
This study is RELIABLE as it was repeated many times and similar results were found, especially by Bandura himself.
This study has been APPLIED to the Sabido method which is the use of telenovelas to explore and tackle specific social problems as viewers who identify with the character view them as role models
This study is RELIABLE as both experiments used controls to reduce the impact of extraneous variables- increasing the internal validity. However his research only showed short term effects and aggression is shown towards a doll, not a human.
This study is not ETHICAL as the children are temporarily going through distress to be frustrated, they also have no right to withdraw.