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Creative Thinking Stages, Barriers, Persevering When Your Ideas Fail -…

- - - - 2) Read it, then leave it for a while
        
        3) When you go back, try writing it another way
        
        4) Then let go again, and let your mind wander
    - - Just concentrate on getting the idea down on paper so you don’t forget it
      - Once you’ve safely written it down, leave it alone
      - Stage 4: Verify
        
        assess whether it satisfies all elements of the problem
        
        Ask, questions
        
        will this slogan drive awareness of my brand
        
        Is the tone right for the audience or market
        
        Will team operations work more efficiently if this solution is introduced
        
        what are the various outcomes we could expect if we went ahead with this idea
        
        you find that your idea doesn’t solve the original problem, put it aside
        
        Stage 5: Practice
        
        can help you discount poor ideas early
        
        reduce the amount of time that’s wasted
        
        focus the way you approach problems
- - - - A thought process is the way ideas suggest other ideas to you in a sequence
      - apply third party thought process to your task or problem
      - how would that person tackle this problem
      - what would they do in this situation
      - Avoid ‘Functional Fixity’
        
        inability to look beyond how an object works or is designed to function
        
        With this way of thinking, spoons can only be used to stir or drink liquids – but never to spread butter
        
        paperclips can only be used to fix sheets of paper together – but not to collect magnets or open locks
        
        Change your daily routine
        
        Doing the same thing every day, over and over again, can have a detrimental effect on your creativity
        
        working in a conference room instead of at your desk
        
        Even if you are doing the same work
        
        changing the order in which you tackle your work every day
        
        Take creative risks
        
        It takes courage to be the first person to think of an idea or a new solution
        
        You can’t be sure if it will work, or be accepted, or even if people will find it ridiculous
- - - - Request for clarity or for more information
        
        Empathize with the person who rejected your idea
        
        Allow you to put yourself in the rejector’s place and see your idea as they do
        
        you can then adapt your idea to their viewpoint, if the viewpoint is valid
        
        Respond with facts and data
        
        If we have data, let’s look at data. If all we have are opinions, let’s go with mine
        
        Explain your reasoning
        
        explain your reasoning using the word ‘because’
        
        Motivated response to find a solution
        
        Asking a question like, “How do you think this idea could be improved?”
        
        Say - “Thanks for your time and the feedback. I’ll see what else I can come up with”
        
        “I don’t like that advertising tag line you’ve come up with”, reframe this objection as “Can you help me see how our audience might connect with this phrase?”
      - come up with alternative solutions