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The Evolution of International Corporations - Coggle Diagram
The Evolution of
International Corporations
Competitors
Phase 2: Few
Phase 3: Many
Phase 1: None
Phase 4: Significant (few or many)
Market
Phase 2: Large, multidomestic
Phase 3: Larger, multinational
Phase 1: Small, domestic
Phase 4: Largest, global
Primary orientation
Phase 2: Market
Phase 3: Price
Phase 1: Product/service
Phase 4: Strategy
Product/service
Phase 2: More standardized
Phase 3: Completely standardized (commodity)
Phase 1: New, unique
Phase 4: Mass-customized
Competitive strategy
Phase 2: Multidomestic
Phase 3: Multinational
Phase 1: Domestic
Phase 4: Global
Technology
Phase 2: Shared
Phase 3: Widely shared
Phase 1: Proprietary
Instantly and extensively shared
Production location
Phase 3: Multinational, least cost
Phase 4: Imports and exports
Phase 2: Domestic and primary markets
Phase 1: Domestic
R&D/sales
Phase 2: Decreasing
Phase 3: Very low
Phase 1: High
Phase 4: Very high
Profit margin
Phase 2: Decreasing
Phase 3: Many
Phase 1: High
Phase 4: Significant (few or
many)
Exports
Phase 2: Growing, high potential
Phase 3: Large, saturated
Phase 1: None
Phase 4: Imports and exports
Strategic assumption
Phase 4: "Many good ways"
Phase 3: "One least-cost way" simultaneously
Phase 2: "Many good ways," equifinality
Phase 1: "One way"/one best way
Level
Phase 2: Workers and clients
Phase 3: Managers
Phase 1: No one
Phase 4: Executives
Perspective
Phase 2: Polycentric/ regiocentric
Phase 3: Multinational
Phase 1: Ethnocentric
Phase 4: Global/multicentric
Structure
Phase 2: Functional with international
division, Decentralized
Phase 3: Multinational lines of
business, Centralized
Phase 1: Functional divisions, Centralized
Phase 4: Global alliances, hierarchy
Coordinated, decentralized
With whom
Phase 2: Clients
Phase 3: Employees
Phase 1: No one
Phase 4: Employees and clients
Cultural sensitivity
Phase 2: Very important
Phase 3: Somewhat important
Phase 1: Marginally important
Phase 4:
Importance of world business
Phase 2: Important
Phase 3: Extremely important
Phase 1: Marginal
Phase 4: Dominant