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Learning, Perception, Memory - Coggle Diagram
Learning, Perception, Memory
Chapter 3
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Exposure
Presenting stimulus to a consumer so that they will learning something new or change their perception
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Assimilation
When something seems familiar because it has similarities to past experiences or things that someone is used to
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Conditioning
Methodically training consumers to think and behave in a certain way by reinforcing specific behaviors
Chapter 4
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Message Characteristics
The tools used to send a message such as color, intensity, font, numbers, size, and shape
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Language
The verbal or written way that a message is given. This includes standard literary devices such as figurative language
Message Source
Factors such as expertise, trustworthiness, credibility, arguments will dictate how accepted the source of a message is
Familiarity/Involvement
The more familiar and/or engaged someone is with a message source, the more likely they are to accept the message
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