Please enable JavaScript.
Coggle requires JavaScript to display documents.
Connecting the Dots - Coggle Diagram
Connecting the Dots
Learning
The more knowledge we have on a subject, the better we understand and perceive the subject. This can be known as expertise.
When we understand more, we will realize that we need to evaluate what we buy. This can be done by looking at the trustworthiness and credibility of a product or brand.
There are two main ways that people learn,
Intentional learning is the process by which consumers set out to specifically learn information devoted to a certain subject.
Unintentional learning occurs when behavior is modified through a consumer-stimulus interaction without any effortful allocation of cognitive processing capactiy toward that stimuls.
When we know more about something, we can view it on a construal level. This will allow us to view it in a logical way.
Associating things with meaning is a key to learning.
Perception
The perception that a person holds shapes their learning and behavior.
Perception is subjective to each individual.
Perception refers to the awareness and interpretation of reality that a person has.
The reality that a person holds is not always the true.
It can be skewed or twisted from the perception that we have.
This can lead to misconceptions and misunderstandings of what is truly going on around us and in the world.
Factors that affect the subjectiveness of perception must be understood when marketing to customers.
Some of the main factors that come into pay when understanding the perception of a customer are exposure, sensory marketing, attention, assimilation, contrast, accommodations, subliminal processing, JND, and many more.
Memory
Memory is affected by the things we want to learn about and by the things we do not. However, when we purposefully try to remember something, it is more likely to stick with us.
When we are continuously exposed to something, we can form habitual responses.
There are two main types of way to learn memory.
Implicit memory, which is for things that a person does not try to remember.
Explicit memory, which develops when a person is exposed to, attends, and tries to remember information.
Memory is the psychological process by which knowledge in recorded in our minds.
There are multiple kinds of memory storage. A few of them are sensory, iconic, echoic, and haptic.
Perception shapes the way we view the world and the things around us. However, it is not always a good source of reality. Despite this, it still has a big effect on the way we learn things and the way we remember things. If marketers are aware of this, they can use it to their advantage. By stimulating a person to learn in a specific way, companies can induce feelings of nostalgia from their ads. This can help with sells and increase customer rates. However, businesses have to be careful with this or they can end up being seen as being untrustworthy. This can be caused by customers feeling that they have been used.