Please enable JavaScript.
Coggle requires JavaScript to display documents.
Chapter 3,4,5 - Coggle Diagram
Chapter 3,4,5
Chapter 3: Perception
Stimli
Exposure
Attention
Comprehension
Consumer Process
Assimilation
Accomidation
Contrast
"If all stimuli were conciously processed, our minds would truly be overloaded"
Reaity
Objective
Subjective
JND
Pricing
At least 20% decrease in price according to JMD
Quantity
Quality
Change in product design
Attention
Enhancing attention
Movement
Surprising stimuli
Contrast
size of stimuli
Intensity of stimuli
Involvement
Involuntary attention
Chapter 5
Consumer Involvment
Types of involvement
shopping
situational
Product
product enthusiasts
enduring
emotional
Emotions
Emotion Terms
Mood
Affect
Cognitive Appraisal Theory
Anticipation Appraisal
Agency Appraisal
Equity appraisal
Outcomes Appraisal
Modivation
Homeostasis
self improvement
Maslow's Hierarchy of needs
Physiological
Utilitarian needs
safety and security
belongingness and love
esteem
self-actualization
Hedonic value
regulatory focus
Chapter 4
Factors that affect consumer comprehension
Characteristics of the message receiver
Intelligence
Prior Knowledge
Involvement
Familiarity
Characteristics of the communication environment
Informal intensity
Framing
Message Media
Construal level theory
Characteristics of the message
Simpler the message the better
Physical
Font
Numbers
Color
Spacing
Intensity
Shape
Memory
Multiple Store theory
Sensory
Iconic storage
Echoic Storage
Haptic Perception
Workbench
Encoding
Retrieval
Long-term
Memory Trace
Spreading Activation
Semantic coding
Mental Processes
Dual coding
Meaningful coding
Long-term memory
Short-term Memory
Repetition
Cognitive interface
Chuking