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Consumer Behavior - Coggle Diagram
Consumer Behavior
Memory
Short-term memory
Also known as working memory
Transfers to Long-term memory, is forgotten.
Sensory memory
Visual
Transfers to Short-Term memory
Auditory
Transfers to Short-Term Memory
Long-term memory
Can be held for life
Declaritive memory
Procedural memory
Emotional Memory
Remembered emotions from experiences or thoughts.
Learning
Cognitive learning
Assimilation
Accomadation
Classical Conditioning
Associations between brand and value
Repition of marketing
Possibility of carrying positive perception from similar brand
Operant Conditioning
Rewarts
Punishments
Perception
Uses conditioning to have people associate a brand with a level of quality.
Selective exposure
Selective attention
Selective comprehension/retention
Processing
Expose
Attention
Comprehension
Acceptance
Retention