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COPYWRITING, WRITING - Coggle Diagram
COPYWRITING
HEADLINE & HOOK
Persuasion
Shock
Unique
Specific
Relatable
TARGET AUDIENCE
Needs
Desires
Pain points
Funnels
Awareness
Interest
Consideration
Intent
Purchase
CTA
Easy to understand
Visible
Not confusing
Specific
TONE
Conversational
Technical
Academic
Creative
Social Proof
Testimonials
Reviews
Case studies
Social media posts
ENGAGEMENT
Subheadings
Bullet points
Short paragraphs
SEO
Keywords
Links
Social Media
USP
Benefits
Psychology
WRITING
Writing process
Outline
Drafting
Revising
Writing
Editing
Good writing
Concise language
Grammar & Punctuation
Strong structure
Engaging content
COPY
Style