6.3

Answers

Government initiatives

government checklist

Start with the user needs – not your own

Improve access – stop making things difficult

Motivate people – find something they care about

Keep it safe – build trust

examples

Diversity and inclusion strategy

promotion of social inclusion

people can be bias against older people.

bias is reduced when using inclusive recruitment by educating recruitment staff, modify job descriptions, hold everyone accountable and establish new diversity goals.

the digital inclusion scale uses a 9 point scale measuring digital capability.

cultural bias is interpreting and judging by standards connected to someone culture

Demographic imbalance - this is where there is not a balance of different demographics within a place or business. this can lead to tension within the place.

Types of bias

Racial

Gender

Disability

Age

Cultural bias

a tendency to interpret a word or action according to culturally derived meaning assigned to it.

derives from cultural variation

Example - some cultures view smiles as a deeply personal sign of happiness that is only shared with intimates