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Greenpeace - Coggle Diagram
Greenpeace
Are there any groups (either campaign groups or other groups in society) that might oppose to it?
There are certainly groups that oppose Greenpeace, including some corporations and industries that are targeted by the organization's campaigns. However, Greenpeace also has a large base of supporters and allies in the environmental and social justice movements. In 2014, Greenpeace campaigned against Lego, Barbie and Shell. .
Lego- as a part of it’s Save The Artic campaign it targeted Lego due to it’s partnership with an oil company, Shell, which continued to drill in the Arctic. They made a 5-minute video with a set of Lego of the Artic which was titled ‘Everything is NOT awesome’. In the video, you can see the Artic slowly being ruined and flooded.
Barbie- During the time when Greenpeace campaigned against paper and packaging giant they also started to target a toy manufacturer Mattel which produces Barbie. The video they made for this consisted of Ken dumping Barbie because he discovered she was involved in deforestation. Greenpeace also announced they were on a case to find the chainsaw Barbie hunt. Surprisingly, this worked as Mattel later announced that they would remove rainforest-sourced paper from their supply chain.
Is it an insider or outside group?
Greenpeace is an international environmental organization that operates as an outsider group. It targets specific campaigns on topics like: climate change, forests, oceans, agriculture, toxic pollution and nucealr.
What characteristics make it an insider/outsider?
It is not affiliated with any government or political party and relies on donations from the public to fund its campaigns.
They operate outside the law as they hope to get publicity from this to mobilise public opinion.
The main reason why it is not an ‘outsider’ group is because it relies on the voluntary donations of individual supporters and on grant support from foundations.
What types of methods does it use and why?
Greenpeace is known for its direct action tactics, including peaceful protests, blockades, and nonviolent civil disobedience. These methods are designed to draw attention to environmental issues and put pressure on governments and corporations to take action. However, that being said Greenpeace has started to adopt more ‘insider’ tactics which would make sense if they operate internationally, they must have a good relationship with the governments in those countries and therefore may be respected by them.
Does this affect its success in any way?
Greenpeace adopting methods like this is sometimes successes but sometimes not so much. For example: in 2022, the Boulder protests with the aim of protecting marine-environment by obstructing destructive fishing practices in the UK. Even though, they had a case filed against them due to the damages they’ve caused it was dropped in February 2022, and they have continued to pressure the government on this issue.
However, there are times when Greenpeace goes too far for a pressure group that adopts ‘insider tactics’. For example; the 2014 Nazca Lines controversy resulted in the group entering a strictly prohibited area and left footprints. The government asked for the identities of those involved and threatened prosecution and six years in prison for the offenders. It’s aim was to demonstrate the impact of climate change.
In 2013, 30 Greenpeace protestors were charged with piracy in Russia. Two activists attempted to board the rig, as part of a protest against Arctic oil production.
Does it have any celebrity endorsement?
Greenpeace has received celebrity endorsements from a variety of public figures, including musicians, actors, and athletes. These endorsements can help to raise awareness about the organization's campaigns and attract new supporters.
In the past, for the Save the Artic campaign they’ve got quite a lot of celebrity endorsement. Some of these were; Tom Hiddleston, Naomi Campbell and Hugh Grant.
In 2022, Greenpeace had about 80 known supporters, including Sting, Annie Lennox and Paul McCartney.