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The marketing environment - Coggle Diagram
The marketing environment
The Company’s Microenvironment
Customers
Customer markets
Business markets
Reseller markets
Government markets
International markets
Competitors
Marketing intermediaries
Resellers:Wholesalers+Retailers
Physical distribution firms
Marketing service : advertising agencies+ media firms+marketing consulting
Financial intermediaries: include banks+ credit companies+ insurance companies
Publics
Financial publics
Media publics
Internal publics
Suppliers
Produce goods + services
Treated as partners + customer value
The company: Top management+Finance+R&D+Purchasing
+Operations+Accounting
The Company’s Macroenvironemnt
Natural environment: natural resources + marketers + marketing activities.
Technological environment: Internet+ Medicine+Miniaturization+Weapons
Economic environment: Subsistence economies +Industrial economies +Value marketing
Political environment: Protect companies+ Protect consumers + Protect the interests of society
Demographic environment: Demographic environment +Demographic trends
Cultural environment
Core beliefs and values
Secondary beliefs and values
Responding to the Marketing Environment: Uncontrollable+ Proactive + Reactive