Content Seeding
Benefits
Reach: It allows you to reach a much wider audience with your message
Relevancy: By leveraging third parties, you can ensure your content and brand messaging is seen by the right audience
Credibility: You can build your brand credibility through influencer distribution of your content, positioning your brand as a key player in your industry
Steps for seeding content
Social listening: Use social listening to engage with your audience and become familiar with
the content and influencers that resonate with them most
Identify influencers: Identify influencers to target based on their following and expertise
Connect: Connect with influencers
Hashtags
Introductions through shared connections or colleagues
Reach out via email or contact them directly on social media
Content Scheduling
Types
Native scheduling:This is a method of publishing content that uses a social platform's own upload function
Third-party applications: Tools like Buffer, Hootsuite, and Sprout Social are used by validating logins for your platforms and scheduling or spreading content across multiple platforms through the single hub.
Benefits
Time efficient: Scheduling a large amount of content in one sitting allows for time spent on
other activities
Cross-posting: Caution You should never crosspost automatically without planning for each platform and thinking ahead.
Content Promotion
Paid Methods
Paid media and advertising: These are paid content promotion campaigns, such as LinkedIn, Instagram, Facebook, Twitter, and so on
Influencer marketing: Here, you need to consider the benefits of using influencers, identify the right influencers, co-create content with influencers, understand how to measure
Affiliate marketing: This includes paid third-party blogs or publications that produce content that drives engagement with your brand and traffic to your website with the intention of converting this traffic into leads or sales for a fee, usually paid as a commission per lead or a percentage of the sale value.
Unpaid methods
Owned media channels: These include your website and your blog, your email list, your company's social media channels, and so on
Hashtags and tagging: These allow you to join conversations or categorize your content relevant to your audience and theme
Guest blogging and takeovers: Consider extending the reach of your content by writing a piece for another publication, company, or influencer.
Community Management
Benefits
You can manage negative experiences with your business and turn them into positive solutions.
You can respond to business queries and help drive sales, leads, and conversions
You'll gain insights about your business from real people in real time and adjust if needed.
You'll find opportunities to network with like-minded businesses or influencers.
Ultimately, this will all drive new sales and repeat business.
Methods
Use social listening