Content Seeding

Benefits

Reach: It allows you to reach a much wider audience with your message

Relevancy: By leveraging third parties, you can ensure your content and brand messaging is seen by the right audience

Credibility: You can build your brand credibility through influencer distribution of your content, positioning your brand as a key player in your industry

Steps for seeding content

Social listening: Use social listening to engage with your audience and become familiar with
the content and influencers that resonate with them most

Identify influencers: Identify influencers to target based on their following and expertise

Connect: Connect with influencers

Hashtags

Introductions through shared connections or colleagues

Reach out via email or contact them directly on social media

Content Scheduling

Types

Native scheduling:This is a method of publishing content that uses a social platform's own upload function

Third-party applications: Tools like Buffer, Hootsuite, and Sprout Social are used by validating logins for your platforms and scheduling or spreading content across multiple platforms through the single hub.

Benefits

Time efficient: Scheduling a large amount of content in one sitting allows for time spent on
other activities

Cross-posting: Caution You should never crosspost automatically without planning for each platform and thinking ahead.

Content Promotion

Paid Methods

Paid media and advertising: These are paid content promotion campaigns, such as LinkedIn, Instagram, Facebook, Twitter, and so on

Influencer marketing: Here, you need to consider the benefits of using influencers, identify the right influencers, co-create content with influencers, understand how to measure

Affiliate marketing: This includes paid third-party blogs or publications that produce content that drives engagement with your brand and traffic to your website with the intention of converting this traffic into leads or sales for a fee, usually paid as a commission per lead or a percentage of the sale value.

Unpaid methods

Owned media channels: These include your website and your blog, your email list, your company's social media channels, and so on

Hashtags and tagging: These allow you to join conversations or categorize your content relevant to your audience and theme

Guest blogging and takeovers: Consider extending the reach of your content by writing a piece for another publication, company, or influencer.

Community Management

Benefits

You can manage negative experiences with your business and turn them into positive solutions.

You can respond to business queries and help drive sales, leads, and conversions

You'll gain insights about your business from real people in real time and adjust if needed.

You'll find opportunities to network with like-minded businesses or influencers.

Ultimately, this will all drive new sales and repeat business.

Methods

Use social listening