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Content Seeding, Content Scheduling, Content Promotion, Community…
Content Seeding
Benefits
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Relevancy: By leveraging third parties, you can ensure your content and brand messaging is seen by the right audience
Credibility: You can build your brand credibility through influencer distribution of your content, positioning your brand as a key player in your industry
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Content Scheduling
Types
Native scheduling:This is a method of publishing content that uses a social platform's own upload function
Third-party applications: Tools like Buffer, Hootsuite, and Sprout Social are used by validating logins for your platforms and scheduling or spreading content across multiple platforms through the single hub.
Benefits
Time efficient: Scheduling a large amount of content in one sitting allows for time spent on
other activities
Cross-posting: Caution You should never crosspost automatically without planning for each platform and thinking ahead.
Content Promotion
Paid Methods
Paid media and advertising: These are paid content promotion campaigns, such as LinkedIn, Instagram, Facebook, Twitter, and so on
Influencer marketing: Here, you need to consider the benefits of using influencers, identify the right influencers, co-create content with influencers, understand how to measure
Affiliate marketing: This includes paid third-party blogs or publications that produce content that drives engagement with your brand and traffic to your website with the intention of converting this traffic into leads or sales for a fee, usually paid as a commission per lead or a percentage of the sale value.
Unpaid methods
Owned media channels: These include your website and your blog, your email list, your company's social media channels, and so on
Hashtags and tagging: These allow you to join conversations or categorize your content relevant to your audience and theme
Guest blogging and takeovers: Consider extending the reach of your content by writing a piece for another publication, company, or influencer.
Community Management
Benefits
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You can respond to business queries and help drive sales, leads, and conversions
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Ultimately, this will all drive new sales and repeat business.
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