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UNIT 3: Discourse and the Social World: Cultural Change - Coggle Diagram
UNIT 3: Discourse and the Social World: Cultural Change
IDENTITY
indexed by social practices
V+ing (throwing a Bday party)
activities carried out habitually by a group
associated with a group
people indicate belonging by performing social practices
indicate affiliation
they are embodied
learnt through process of socialization
remember INDEX AND REINFORCE identities
constructed through and indexed by behaviour
behaviour <influence> identity
Identities are constructed through diverse semiotic resources
semiotic practices
activities, actions done V+ing
meaning-making practices
memory
memoralization
creates cohesion, unity and distinction from other groups
is created and maintained through narratives and other semiotic means
linguistic practices remembered and passed on to further generations
distributed memory
memory is spread out and each member has a part of it; shared
micro level: stance
against/for + image projected by themselves
INDEXICALITY
indexical relationship btw language and identity
using certain linguistic features points to a certain identity
point to qualities associated with a social group
direct
positive connotations (about text producer)
indirect
negative connotations (about a social group)
social attributes
"invisible" or difficult to detect and challenge, it's necessary to have access to negative stereotypes
MS covert racism
stereotypes are reproduced
MS: A linguistic practice carried out by white people in the US which involves saying things that sound like Spanish but with no real attempt to actually speak Spanish. It evokes negative meanings about Latinos and Chicanos.
racialization vs ethnicization
racialization
dangerous threat to social national unity
ethnicization
celebrated, positively evaluated
contribution to society
ways of looking at cultural differences
GENDER
L in use contributes to reinforcing/ crating representations of social reality
expressions that covertly demean women
semantic derogation
e.g. spinster, bitch
focus fronting (male first)
subculture
differentiate themselves from MAINSTREAM CULTURE
practices reveal their SUBALTERN IDENTITES
shared knowledge about norms and what is valued by the group
DISCOURSE
indexes identity
perpetuates prejudice
language <> cognition <> physical reality
discourse <> idelogy/worldview <> social reality
importance of challenging representations so as they don't become naturalized
impacts on
worldviews (gender)
identities (<>discourse) (latinas and women)
relationships (Mock Spanish)