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men buy lesser than women - Coggle Diagram
men buy lesser than women
what are the reasons
existing brands
price conscious
peer influence
no need for specialized clothing
does not have the brand experience
popular image- yoga and women
more recognizable brands from international sports/ athletes
what do we offer
invest in R&D for technical innovation of materials
diverse product range
high quality
outlets converted into studios
community building
active promotion of lifestyle
engage local trainers
fashionable and timeless
sustainable and eco-friendly
solutions
partnerships
studios
trainers
holistic wellness coaches
market the brands quality excellence
campaign messages
website and online support
marketing and advertisement
social media
facebook
instgram
TikTok
influencers
youtube
OOH advertisement
electronic media ads