LinkedIn Ads.
Stages of Deployment
Stage 1: Testing
Stage 3: Adjustment
Stage 2: Evaluation
P01 | Prospecting
Duration of campaign
Time of deployment:
1 week after approval
Campaign budget:
$50/day
R01 | Remarketing
Campaign budget:
$50/day
No limits if KPIs are met
1 week if KPIs are not met
Duration of campaign
No limits if KPIs are met
1 week if KPIs are not met
Time of deployment:
1 week after approval
CAMPAIGN
PERFORMANCE
Impressions
Clicks
CTR
CPC
Frequency
Leads
Conversions
Conversion rate
LANDING PAGE
PERFORMANCE
% of scrolled content
Bounce rate
Conversions
Depends on CTR & CPC
Less than 2%
more than $5.00
less than 3, more than 10
less 5% from the amount of clicks
depends on conversion rate
less than 3%
no more than 30%
more than 70%
less than 1%
KILL CRITERIA
40% and more
less than 25%
more than 2%
more than 2%
Less than $4.50
between 4 and 9
more than 6% from
the amount of clicks
more than 4%
KEEP CRITERIA
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