LinkedIn Ads.
Stages of Deployment

Stage 1: Testing

Stage 3: Adjustment

Stage 2: Evaluation

P01 | Prospecting

Duration of campaign

Time of deployment:
1 week after approval

Campaign budget:
$50/day

R01 | Remarketing

Campaign budget:
$50/day

No limits if KPIs are met

1 week if KPIs are not met

Duration of campaign

No limits if KPIs are met

1 week if KPIs are not met

Time of deployment:
1 week after approval

CAMPAIGN
PERFORMANCE

Impressions

Clicks

CTR

CPC

Frequency

Leads

Conversions

Conversion rate

LANDING PAGE
PERFORMANCE

% of scrolled content

Bounce rate

Conversions

Depends on CTR & CPC

Less than 2%

more than $5.00

less than 3, more than 10

less 5% from the amount of clicks

depends on conversion rate

less than 3%

no more than 30%

more than 70%

less than 1%

KILL CRITERIA

40% and more

less than 25%

more than 2%

more than 2%

Less than $4.50

between 4 and 9

more than 6% from
the amount of clicks

more than 4%

KEEP CRITERIA

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