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CUSTOMER JOURNEY MAP - Coggle Diagram
CUSTOMER JOURNEY MAP
PERSONA
SAME SEX MALE COUPLES
SOMEONE RESPONSIBLE FOR CHILD
SAME SEX FEMALE COUPLES
A MEMBER OF THE ADMIN STAFF AT THE HOSPITAL WHERE THE CHILD WAS BORN
UN MARRIED PARENTS
SOMEONE PRESENT AT BIRTH
MARRIED COUPLES/PARENTS
CUSTOMER JOURNEY
FIND WHERE TO REGISTER
BOOK APPOINMENT
VISIT WITH BABY
REGISTER
TOUCH POINTS
MOMENTS OF TRUTH
EMOTIONAL JOURNEY
OUTCOMES
CONTEXT OR STAKEHOLDER MAP
BLUE PRINT
IMPROVE AND INNOVATE
SERVICE DELIVERY