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Campaign URL Builder Rules - Coggle Diagram
Campaign URL Builder Rules
URL Parameters
utm_campaign
Campaign Descriptor:
Usually the most specific descriptor, if it's actually used.
utm_source
2nd Level Descriptor:
The source company, website or a specific publication.
utm_medium
Broadest Descriptor:
The general type of material or content the traffic is coming from.
utm_term
Common Examples
(organic)
google
organic
duckduckgo
bing
ecosia
baidu
None / (not set)
IGShopping
social
(referral)
pinterest
reddit
referral
yahoo
linkedin
facebook
instagram
(Website-Name)
Other Common Websites
interiorsmadebeautiful.com
homestolove.com.au
bhg.com.au
adoremagazine.com
phillipstown.org
mamamia.com.au
realestate.com.au
homestolove.com.au
albatrosspools.com.au
oldfactorycorner.co.nz
habitatbyresene.co.nz
youtube
Manual Campaign Names
Manual
(Publication-Name)
print
(Required to trigger phonecall tracking in Lead To Sale)
edm
email-flyer
(Followed link within email flyer attachment)
(Display-Location)
signage
HubSpot
hs_email
email
(Followed link within email content)
hs_automation
Advertising Campaign
adwords
ppc
google
cpc
Search Term
facebook
paid
paidsocial
These might be boosted posts, vs normal adverts?
If unknown...
Optional
(direct)
(none)
Optional
Shopping Free Listings