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Campaign URL Builder Rules - Coggle Diagram
Campaign URL Builder Rules
URL Parameters
utm_campaign
Campaign Descriptor:
Usually the most specific descriptor, if it's actually used.
utm_source
2nd Level Descriptor:
The source company, website or a specific publication.
utm_medium
Broadest Descriptor:
The general type of material or content the traffic is coming from.
utm_term
Common Examples
(organic)
google
organic
duckduckgo
bing
ecosia
baidu
None / (not set)
IGShopping
social
(referral)
pinterest
reddit
referral
yahoo
linkedin
facebook
instagram
(Website-Name)
Other Common Websites
interiorsmadebeautiful.com
homestolove.com.au
bhg.com.au
adoremagazine.com
phillipstown.org
mamamia.com.au
realestate.com.au
homestolove.com.au
albatrosspools.com.au
oldfactorycorner.co.nz
habitatbyresene.co.nz
youtube
Manual Campaign Names
Manual
(Publication-Name)
print
(Required to trigger phonecall tracking in Lead To Sale)
edm
email-flyer
(Followed link within email flyer attachment)
(Display-Location)
signage
HubSpot
hs_email
email
(Followed link within email content)
hs_automation
Advertising Campaign
adwords
ppc
google
cpc
Search Term
facebook
paid
paidsocial
These might be boosted posts, vs normal adverts?
If unknown...
Optional
(direct)
(none)
Optional
Shopping Free Listings
SheShed Buyer's Guide PDF
sheshed_pdf_download
pdf-outbound
pg2-inspiration