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Social media marketing basics, Types of email campaigns, Choose the right…
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Social media and email marketing are two channels businesses can use to increase their reach, raise awareness, and connect with customers online.
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The practice of creating and publishing content for social media platforms in order to drive engagement and promote a brand or product
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Track and analyze social conversations and mentions related to your brand also respond to and engage with customer
Find out how content or campaigns are performing, communicate results and use insight to respond to trends or guide future strategies
Expand a branch's reach, remarket products and serve ads to highly specific customer groups
The practice of dividing an email subscriber list into smaller groups or segments, based on criteria like interests, location, or purchase history.
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When a brand sends messages to a list of existing subscribers to share information, drive sales, or create community.
Spam is unwanted emails sent to a mass recipient list, often making false claims and annoying potential customers.
Sent out to acquire new customers. Acquisition emails engage potential customers to acquire new customers.
Sent out to brand new customers or subscribers Welcome emails encourage deeper engagement and specific actions.
Sent out to subscribers regularly. Newsletters are versatile campaigns that can fit into several funnel stages, such as consideration, conversion, and loyalty.
Sent to inform subscribers of new or existing products or services. Promotional emails encourage subscribers to take action.
Sent to a current customer to keep them as customers. This type of campaign fits into the loyalty portion of the funnel.