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Marketing Tools Fresh Folk - Teaching : - Coggle Diagram

- - - - Container ship: sail from Asia to Europe
      - Air freight: faster but expensive
      - Rail freight: cheap but not always
        reliable
      - Road haulage: more expensive than rail freight but lorries can go right up to the doors
  - - - Eliminate the middlemen and sell
        directly to the consumer
      - Wholesaler: buy and sell goods in large
        amounts to shops and business
      - Retailer: the people, shops or
        businesses that sell to the public.
    - - Use an indirect distribution channel to
        connect the product and the consumer
- - - - To search by product category
      - To Browse
      - To create wishlists
      - To offer bundles of items
- - - - Brochures
      - Leaflets
      - Product sheets
- - - - Lead generation: contacting cold
        prospects to create hot contacts
      - Phone sales: selling services over the
        telephone
      - Appointment setting: making an appointment for a sales rep to meet the prospect.