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Supply Market Analysis - Coggle Diagram
Supply Market Analysis
PESTLE analysis
Used as a tool by companies to track the environment they’re operating in or are planning to launch a newproject/ product/ service,..
3. Social factors
These factors scrutinize the social environment of the market and evaluate determinants such as cultural trends, demographics, population analysis, etc.
Example: Vietnam still keeps the traditional Tet custom, they eat traditional dishes such as banh chung, banh tet on that holiday, ..
5. Legal factors
This refers to legal factors that can affect an organization, such as laws and regulations that affect the organization's operations.
Example: consumer laws, safety standards, labor laws, etc.
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4. Technological factors
These factors relate to innovations in technology that can favorably or unfavorably affect industry and market performance.
Example: Digital technology is being developed. Many digital technology applications such as games, mobile applications, entertainment websites, etc. are developed and widely used.
2. Economic factors
Determining the performance of an economy directly impacts a company and has a resonant long-term impact.
Example: Inflation rate increases --> economic impact increases --> Product prices increase --> Consumer purchasing power increases --> Supply/demand pattern changes.
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SWOT Analysis
Weaknesses:
These are the internal factors that place the organization at a disadvantage compared to its competitors.
Example include poor management, inadequate funding, outdated technology, and low employee morale.
Opportunities:
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Examples: include emerging markets, technological advancements, changes in consumer behavior, and changes in government policies.
Strengths:
Example: include a strong brand, loyal customers, talented workforce, and efficient operations.
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Threats
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Examples: include increasing competition, changes in market trends, economic downturns, and regulatory changes.
SWOT analysis is a useful tool for organizations to assess their current situation and make informed decisions about their future direction.
It can help organizations stay competitive, adapt to changing circumstances, and achieve their long-term goals.
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